Theater der Gegenwart

A corporate design was created for the theater, including a logo and business card. 

A corporate design was created for the theater, including a logo and business card. The audience consists of a wide variety of people from young to old. The reasons for visiting the Theater der Gegenwart are just as varied as the personalities and backgrounds of the visitors. This contrast between loud and quiet, elegant and clumsy, fine and coarse, young and old, colorful and simple is reflected in the font and color concept.

The figurative mark in turn stands for the solidarity that the theater creates. Based on three core ideas, different approaches for the figurative mark and the design of the business cards were developed for the client.