Metergrid

In collaboration with metergrid, both the expansion into the B2B sector and the development of a new B2C brand were designed and implemented. While the B2B presence focuses on structure, clarity and professional scalability through print materials such as flyers, posters and business cards, the newly created B2C brand translates complex energy topics into a warmer, more approachable and emotionally engaging identity.

The project combines strategic brand differentiation with a cohesive visual system, ensuring consistency while addressing two distinct target groups within the same brand ecosystem.